Like the other successful product emails above, this email is simple with a hero image and one clear call to action. To increase sales, a customer testimonial is highlighted directly below the call to action button for social proof.
Website: The Wandering RV. Why It Worked So Well: This email was sent to people who opted in for a list of small camper options while doing their purchasing research, so it was highly relevant and topical. What matters is the offer is relevant to the audience.
Website: Bill Widmer. Why It Worked So Well: The subject line spoke directly to the benefit my audience wanted — first-position Google rankings. Then, inside the email, I gave them more of what they wanted and even bolded it to stand out — first-position rankings, thousands of visits, and passive income.
I showed a screenshot to provide proof, then sealed the deal with a promise for exclusive bonuses for early sign-ups. Website: CBD Central. CBD Central has some of the best content on the web about CBD oil, an industry historically riddled with false claims and misinformation, further improving their engagement. Additionally, run your emails through a spam test tool like Mail-Tester before you hit send to maximize your deliverability.
Why It Worked So Well: The email was sent to a list of small business owners whose biggest challenge is growing traffic to their site without money to spend on ads. Sending a case study of how someone in their exact situation achieved a specific result i. Website: Jacob McMillen.
This email is perfectly targeted to such a person. Website: Brazen Church. In this step-by-step article , we teach you exactly how to get [benefit]. What are you waiting for? Click the button below to read the article and get your [benefit] now.
Why It Works: It comes down to simplicity, copywriting, and understanding your target audience. If you know the kind of content your subscribers love, this email is extremely effective at getting them to read it. We use this email all the time at Sumo! The digest email gives them all the new content in one place, and they can choose which articles to read. I recommend that you put the article with the highest engagement comments, shares, or overall traffic at the top.
Why It Works: Everyone loves saving money. If people on your list want your product, a flash-sale email is sure to get their attention and make them buy. Just keep it simple! Link this line to the landing page.
Most other [products] do [something not as well as us]. Ours is different. Link to the landing page. One very big caveat, however. Dreamweaver offers a number of tools for handling inline styles.
If an inline style is already applied one key advantage for customizing a Dreamweaver email starter template, where many are , you can easily adjust it through the CSS Designer panel. The fastest way to insert an inline style for the first time into a tag is through the Quick Tag Editor. Of course, incorporating the same style over and over again can be mind-numbingly tedious.
An alternative approach is to specify embed your general styles in a. HTML Email? Dreamweaver CC Delivers! Select the Starter Templates category.
From the Sample Folder column, choose Email Templates. Select the desired template.
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